A big thank you to our colleagues from NEOMA and BU!

Following a long and productive collaboration on the VISTA project, it is time to say “au revoir” to our partners from NEOMA Business School (Paris) and Bournemouth University.
Over the last four years, NEOMA has worked with the research team at the University of Exeter on Visitor Intelligence analysis and Business Model Innovation for CH sites. Their extensive and meticulous research formed the basis for the creation of the Workbook to be used by sites and the production of the immersive experiences which are about to be installed at sites.
These experiences have been produced using the creative talents of Bournemouth University who have brought to life WW2 submariners for Lorient, medieval soldiers at Fougères, 19th century miners at Botallack and also restored the mediaeval colours of Exeter Cathedral’s West Front.
We are now looking forward to the possibility of meeting up with everyone again at the final event of the project in France, to celebrate together the project’s achievements, with a glass of champagne, whiskey or squash in hand!

Hope to see you soon!